A Guide To Download Templates

Reformat pictures to suit your needs. Save time with a one-click custom download.

Kontainer is on a mission to eliminate messy duplicates. No more looking for “version 36”, “low_res”, “final”, “final_1”, “final_final”, etc.

This custom formatting tool works with one original.

From one original, you can

make a JPEG, PNG, BMP and WEBP
Quality 0-100
Set max sizes
Include tagged data and file info
Crop manually or automatically
Resize
Add inner margin
Set naming conventions
Download or get a source URL

Instead of storing multiple versions of the same image, you can download or use a single picture in various ways.

See the video above or read the article below to learn about Download Templates.

What Are Download Templates

Download Templates are formatting conventions. Meaning; that no matter the specifications of an original asset, you download or use it online in the format you need.
You can make as many templates as you want. You grant user-specific access individually or by user group. There is no need to store different file types for different users. One original picture can serve everyone.

What Are Typical Uses?

Let’s look at a few examples. Go into a folder and select one or several images. Then, hover over a picture to see the download drop-down menu. Or find the download options in the top menu. From the download templates available, you can select a suitable format. E.g., if you have big TIFF or PSD files in Kontainer, you might want to download them as lower res JPEGs or PNGs.

You can choose to include an Excel sheet with file data and info. Further, there is an option to set naming conventions. That can be useful for partners and other sales channels.

Typical uses are:

Social Media
Newsletter
Lower res
Websites and shops
Partners
Distributors
Online market places
Integrations

The last one there is very useful. Kontainer can deliver images automatically to your webshop.

How-to: Set Up Download Templates

So how do you set these lovely things up? It is entirely straightforward. Here is a quick step-by-step guide.

Step 1

Create a new Download Template

Login to your Kontainer. Find Resources in the left menu. Select Download Templates if not already selected in the submenu that appears. Now you can click on Create New in the top right corner.

Step 2

Define your new template

Go through the form and fill out the fields relevant to the template you are creating. Remember to press Save at the end.

Most of the fields are self-explanatory. A few have further explanations below.

Enable Scaling

We have a few different options for cropping and scaling your image.

Crop – e.g., for Social Media templates. This option lets you crop the image before you download or use it.
Resize Proportionally – e.g., for Distributor templates. This option will only resize to a max width or/and max height. It is possible to specify an inner margin as well.
Resize to a Fixed Size – e.g., for a webshop template. This option can resize width and height and extend the image background color if needed. You can also here add an inner margin. Use it to add space around a logo or a product shot cropped tightly around the motif.

Enable Naming Template

(Premium and Enterprise feature)

These could be useful for a partner who requires a specific naming convention. The system could automatically fill that out for you. You can add a mix of free text and tagged information from your files.

Please remember not to use full stop “.” in a naming template. It will confuse the system. Full stop is the prefix for the file type. E.g., “summer_shirt.jpeg” tells the system it is a JPEG.

By using the above naming convention, all the downloaded images get the filename ”amazon,” followed by tagged information, ”amazon_[EAN number]_[Collection]_[Material]”

Step 3

Set Permissions

Once you have created your download templates, you can give access to them via the Access tab in the left menu. You set permissions on a single user or a user group. The procedure is the same.

The path is Access, Users/Groups, Download templates.

That’s it. You are all set.

How-to: Use Download Templates

Now that you have set up some templates let’s look at how you use them. You can select a download template from the drop-down when you hover over an image or from the top menu bars.

Crop and download/use

If a template uses the crop function, you select the crop before it downloads.

When you are happy with the crop, you can download your file. Or you can get a CDN link (Embed Source URL) for integrations or for pasting into Hubspot, Mailchimp, etc.

Extra Feature: Prerender Images

Download templates are powerful and will reformat your images at your request. In some circumstances, the download will take a little longer. Like when you are compressing large images.

If you have a popular download template that needs a speed boost, we now have a feature called Prerender Images. Tick the box Prerender Images, and the system will prerender a copy of all your images to meet the template specifications.

The prerender does take up space, so keep that in mind. And when you first set it up, the system can take up to 24h to have all your images ready for request.

Extra Feature: Focal Points

You can also speed up formatting by using Focal Points. E.g., if you have an automation from Kontainer to your webshop. You might want images cropped to match content boxes. Focal points can automize that.

The feature is enabled in the template. And the focal points you set on your images manually.

To set the focal point, open a full-screen picture and click on the focal point icon (between the heart and the bin in the image below). Drag the focal point where you want it and Save.

Standard Sizes & Guides

Predefine download templates for popular online platforms so your colleagues and external partners can quickly download images that match their needs.

Below you’ll find standard sizes and format guides for:

Social Media
High-res, low-res
Shopify
Marketplaces
Powerpoint

Do let us know if there is another size guide that would be useful to you, and we’ll try and help.

2023 standards for social media images:

	Instagram	Facebook	Twitter	LinkedIn
Profile photo	320×320 px	170×170 px	400×400 px	400×400 px
Landscape	1080×566 px	1200×630 px	1024×512 px	1200×627 px
Portrait	1080×1350 px	630×1200 px	N/A	627×1200 px
Square	1080×1080 px	1200×1200 px	N/A	N/A
Stories	1080×1920 px	1080×1920 px	N/A	N/A
Cover photo	N/A	815×315 px	1500×500 px	1128×191 px

High-res, low-res

Press & print

There is no standard size for high-resolution images, as it varies depending on use. In Kontainer, you can see the conversion from pixel size to print size of 300 dpi.

The calculation goes like this:

pixels/dpi = inches

pixels*25.4/dpi = mm

Example:

Aspect ratio 3:2
1200×1800 px
100 dpi sizes: 12×18 inches or 305×457 mm
300 dpi sizes: 4×6 inches or 102×152 mm

Digital images

Again, the sizes you need for digital images depend on the content box it needs to fit. Today most CMSs compress images upon upload, but as a rule, you could set up a max size of:

2000×2000 px

1200×1200 px

The size needed would rarely supersede those measurements.

Shopify

The preferred format for images uploaded to Shopify is JPEG or PNG. Optimal images sizes are:

Product image = 2048 x 2048 px
Collection image = 1024 x 1024 px
16:9 = 1920 x 1080 px
3:2 = 1920 x 1280 px
Favicon = 32 x 32 px
Logo Landscape = 450 x 250 px
Logo Square = 250 x 250 px

Marketplaces

Amazon

Preferably JPEG (.tiff, .gif and .png also allowed)
2000×2000 px
Product ID (naming convention = productid.jpg)
sRGB color profile
Product 85% of image
Max 10MB

Facebook Products

1024×1024 px
JPEG / PNG
8 MB
sRGB color profile

Zalando

Model images

1800 x 2600 px (w x h)
JPEG
sRGB color profile
Background color: R:241; G:241; B:241

Packshot images

1800 x 2600 px (w x h)
JPEG
sRGB color profile
Background color: R:255; G:255; B:255

Etsy listing images

2667 x 2000 px (w x h)
Max size 1000kB
sRGB color profile
Other sizes for Etsy

Asos Marketplace

870 x 1262 px (w x h)
sRGB color profile

PowerPoint

Standard sizes of images for PP slides.

	Full page	1/2 page portrait	1/4 page landscape
Standard 4:3 slides	1024×768 px	512×768 px	512×384 px
Widescreen 16:9 slides	192 x1080 px	960×1080 px	960×540 px

Do you need anything else?

Is another size guide that would be useful to you? Let us know, and we’ll try and help.

In this Article